- The Brotherhood
- Posts
- New managers 🤬
New managers 🤬
Have you ever had your company get bought out, and suddenly, the new boss turned everything upside down for no reason? I know I have.
Last night, I coached a top performer in my community who’s in sales, smashing targets, but his company got acquired, and the new boss triggered him...
I told him, “Someone’s moved your cheese.”
He looked confused, so I explained:
The “cheese” represents what we want in life:
• Success
• Stability
• Recognition
... and when it suddenly moves, we feel lost, frustrated, and unsettled.

^ the cheese reference
But his frustration was deeper. It wasn’t just the new boss; it was the old wound of feeling undervalued.
That’s the REAL pain—one that keeps coming back.
He’s been with us for 5/6 months, building much emotional maturity. I challenged him to explore that feeling in his own time:
1. Find the root cause.
2. Break the cycle.
We’ll work through it together next week.
This is why I love group coaching. It’s supportive, challenging, and pushes each man toward self-leadership and autonomy.
We do two calls per week inside the community:
Tuesday nights are about training based on The Sovereign Man philosophy, diving into key ideas that drive growth.
Thursday nights are round-robin share sessions, during which each man brings his current puzzle, which I coach him through.
These calls keep the momentum going, ensuring every man gets what he needs to keep moving forward.
Ready to join?
With love,
Dan